Charlotte Hastings
Charlotte is the Head of Marketing for the firm with responsibility for internal and external communications across online and offline channels, branding, campaigns, events, public relations and business development. Charlotte supports all the legal practice areas with their marketing and business development activities for the firm’s clients and network of other professionals.
Having worked in marketing since 2005, including for a major retailer and a leading independent school, Charlotte brings both breadth and depth of experience to her role.
Charlotte enjoys the variety her role offers and the challenge of marketing a service that makes a real difference to people’s lives. She is proud to help connect people who need legal expertise with the high-quality service Longmores offers.
She believes in putting our clients first, understanding their needs and communicating with them in their language. Charlotte’s goal is to make sure every client has an outstanding experience when they choose to work with our team.
Career
Having studied History of Art at the University of Bristol, Charlotte started her marketing career in retail where she learned the valuable lesson – that it is all about understanding the customer and delivering to their expectation.
The same lesson applied to marketing in education where Charlotte found that she really valued the chance to create an experience and a deeper connection between the people she was marketing to and the school. This is something which she has continued to focus on since joining Longmores in 2018.
In her role at Longmores, Charlotte brings the benefits of her many years of experience and laser-focus on delivering the very best communication, events and experience for our clients.
As one of the key guardians of the Longmores brand and its more than two hundred years of history, Charlotte has been instrumental in helping to define who we are today and how we can continue to best serve our clients, giving us the tools to deliver a truly modern legal service.
Personal interests
With a degree in History of Art, it’s perhaps not surprising that Charlotte retains a real passion for art, particularly classical architecture and landscape design.
Charlotte loves to be in the great outdoors and is never happier than when skiing or with her wellingtons on walking the dog and gardening. On rainy days you might find her inside baking or crafting or on a trip to the theatre to watch ballet.
